Mobile Marketer has reported that QR Codes were a smashing success this year on Black Friday. The report was put out by Scanlife and it claimed that the usage of QR codes went up by 50% on Black Friday. Reportedly, Scanlife saw over a quarter million scans between 7 pm Eastern Time on Thanksgiving day and 7 pm Eastern Time on Black Friday. That is a substantial raise from what they get on a typical day.
One thing that this could indicate is that marketers are starting to find more creative ways to integrate QR Codes into their strategies. Sometimes the destinations the codes bring you to makes the consumers feel that it is not even worth the scan, but as more research is done people are finding out what works and what doesn't work. One item that was scanned the most was a recently released DVD. The offering that came with this code was for a rebate. That just shows how creative marketers are becoming with using these codes. That is giving the consumer a benefit they can immediately see, and a reason to scan the code.
One thing that this could indicate is that marketers are starting to find more creative ways to integrate QR Codes into their strategies. Sometimes the destinations the codes bring you to makes the consumers feel that it is not even worth the scan, but as more research is done people are finding out what works and what doesn't work. One item that was scanned the most was a recently released DVD. The offering that came with this code was for a rebate. That just shows how creative marketers are becoming with using these codes. That is giving the consumer a benefit they can immediately see, and a reason to scan the code.
RSS Feed