Papa Johns restaurant chain is facing a class action lawsuit that can cost them as much as $250 million, due to a failed SMS campaign. The suit alleges that 500,000 text messages were illegally sent to Papa John's customers across the country. The Papa John's camp is reporting that the messages were actually sent by a third-party vendor hired by some Papa John's franchises. The vendor that was hired was OnTime4U. Allegedly, the company told the Papa John's franchises that it was legal to send text messages to customers without their consent since there was an existing buyer/seller relationship there. Papa John's then proceeded to give OnTime4U a list of their customers their cell phone numbers. The company sent out text messages on behalf of Papa John's and now here they are in this sticky situation.
If the class action suit goes against Papa John's they could have to pay up to $500 per text message. This shows how important it is for any company to know the laws before they launch a mobile campaign. They chose to trust that OnTime4U would not lie to them about knowing what was legal. It is illegal to send customers text messages without their consent. We can all take a lesson from the Papa here and resear
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