Mobile Marketer has reported that the December issue of Esquire Magazine will be entirely interactive with a mobile device. They are lauding the fact that this is going to be made possible without the use of either QR Codes or digital water marks. In order to interact with the magazine the reader will have to be using a Netpage app. The user will have a variety of ways to experience the magazine. Users can be directed directly to a site where they can purchase featured item, be directed to a video interview with Bradley Cooper who will be gracing the cover of the magazine, and even the advertisements will be interactive - one Lexus ad will have the car drive off.
The Netpage app is available for free. It uses a variety of ways to interact such as image recognition, augmented reality, and a Digital Twin Technology that the company developed themselves. The fact that a major magazine such as Esquire is using this is huge for the magazine industry. It opens up so much for advertisers and user interaction that the possibilities are endless. As the technology continues to advance the users will continue t
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