Mars Chocolate company is going on a full on mobile campaign for the holiday season. this is centered primarily around their M&M and Dove products. The campaign they have launched is going to be a very cool experience for the users since the information provided is very useful and interactive for the users, and is extremely handy at this time of the year. The campaign provides users with information on how to include M&Ms and Dove chocolates into their holiday dessert recipes. This can be extremely helpful for people looking to change things up for the desserts they usually provide for their family or company holiday parties.
Mars Chocolate has proved to know the importance of jumping on mobile strategies, recognizing the high number of smart phone and tablet sales. They ran a similar campaign this past March leading up to Easter. This campaign is primarily based around banner ads and when the user clicks on the ad they are directed to the page that provides the recipes. This is a very cool and relevant way to reach out and interact with their consumers.
Mars Chocolate has proved to know the importance of jumping on mobile strategies, recognizing the high number of smart phone and tablet sales. They ran a similar campaign this past March leading up to Easter. This campaign is primarily based around banner ads and when the user clicks on the ad they are directed to the page that provides the recipes. This is a very cool and relevant way to reach out and interact with their consumers.
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