Mobile Marketer is reporting that Google's net income is down and for the third straight quarter their CPC has dropped.  CPC stands for cost per click for advertisements.  Google's response to this is to do its best to have cohesive marketing strategies from across screens.  As a student of this Mobile Marketing class I know how important that is.  However some strategies feel that Google putting such an emphasis on this could be part of their problem and they should put a heavier concentration on developing marketing strategies for mobile apps.
Google has reported that 1.3 Android devices are being activated everyday.  That is a huge growing market that is just waiting to get tapped into further.  Google still has such a dominate control on the search engine market that cross screen capabilities is not really their problem.  Android has been cracking into the iPhone market and they should expand in the Android Marketplace.  I myself and a former iPhone user that has made the switch to Android and I am not the only person in my family who has done so.  I definitely agree with the strategist who believe there is a lot of money to be made for Google if they can go further into developing marketing for their mobile apps.

More and more Americans are starting to get their news via their mobile device such as their smartphone or tablet.  This would make sense since it has become the norm for a person to have a smartphone as opposed to a regular cell phone, and the popularity of tablets is also on the rise.  The study says that 50% of U.S. adults own either a tablet or a smartphone and 66% of those owners get news on their device.  Although the mobile news is on the rise, desktop and print news is not totally out of the picture which is important to point out.  
I think that it is important that mediums such as desktop and print stay relevant.  There is no question that mobile news is important.  Mobile makes so much information readily available for people while they are on the move, in today's busy society.  However, on such small screens I would question the extent to which journalist can get into detail on the story.  Also, I would wonder how much attention does the reader give to each news story that they read via smart phone.  Mobile could be a great way to introduce a story and get the main facts out there just to get the reader familiar and know the basics of the story.  Then desktop and print could really get into the nitty gritty of a story for readers who would like to learn more and are really interested.

Is Apple preparing to announce a smaller and more affordable iPad?  The iPhone 5 was just recently announced and released immediately afterward and has received mixed reviews at best.  Apple has already began to prepare for their next big media event on October 10th.  The current belief is that the announcement will be to unveil the iPad Mini.

Current reports seem to suggest that the mini version of the iPad would be more affordable for consumers.  I personally have never really felt the need to have an iPad, for whatever reason they have just never really appealed to me.  However, when I read the reports for the iPad mini I was very strangely intrigued.  I caught myself thinking, "man Austin, you gotta get this!"  If the report from Mobile Marketing Watch is correct this iPad could hit shelves as soon as the end of October.  This comes at an interesting time for Apple since they are starting to lose some of their market share in the tablet market to Amazon and Barnes & Noble.  I think a new smaller and more affordable product could really help out Apple, hey it got me interested in tablets.